Built on Purpose

Supporting the Backbone of Every Community

We started Backbone to do one thing—help hardworking businesses tell their story and grow like never before. From local crews to growing brands, we believe the people who build, fix, serve, and shape their communities deserve marketing that reflects their grit.
Our Story

A Business Built on Grit, Faith, and Family

In January 2023, Alex and Faith Kirby founded Backbone Creative Co. with a simple mission—serve the companies doing real work with real passion.

We’ve seen how fast the digital world changes. What worked for your parents won’t always work today. That’s where we come in. We bring strategy, creativity, and care into every campaign—so your business doesn’t just keep up, it stands out.


We don’t just want to run your ads or design your site—we want to tell your story. The good. The hard. The rewarding. Because that’s what makes your brand real.

What We Believe

We’re More Than Marketers. We’re Partners.

Here’s what we stand on every day:

  • Hard Work Wins
  • Relationships Matter
  • Faith Leads the Way
  • Creativity Counts
  • Local Business Deserves Big Results

Backbone isn’t just a name. It’s how we show up—for you, your team, and your mission.

Meet the Team

Real People. Real Passion. Real Results.

CEO

Alex K.

Leading strategy, operations, and vision. Father, entrepreneur, follower of Jesus.

Account Manager

Diego

The go-to guy for your questions, goals, and wins. Lover of the outdoors and trusted client ally.

Brand Manager

CONSUELO

Turning ideas into strategy and trends into results. Driven by data, storytelling, and sunshine.

Social Media Coordinator

Abril

Designing standout social media content with purpose and precision. Believer in over-delivering every time.

Admin & Operations

Milena

Bridging communication with warmth and efficiency. Helping clients feel cared for from day one.

Web Designer

Alex L.

Crafting sites that are as beautiful as they are functional.